About Us

Founder's Journey
Our Aspirations
Market Realities
Our Assets
Founder's Journey

While trying to figure out my life in college, I chanced upon some very valuable life advice from Reid Hoffman, the Founder of Linkedin. In his book, The Start-Up of You, Hoffman suggested that the best way to find your purpose was to use your “competitive advantage” to add value to the world. He explained that “Your competitive advantage is formed by the interplay of three different, ever-changing forces: your assets, your aspirations/values, and the market realities, i.e., the supply and demand for what you offer the marketplace relative to the competition.


The best life direction has you pursuing worthy aspirations, using your assets, while navigating the market realities.”

Those words stuck with me. In-fact I tried to use them as a litmus test to assess different career and life choices in college. However, truthfully I never fully grasped their meaning. I never objectively applied them to come to certain self-realisations that would eventually make me happy. Ironically, I just used those words to justify mainstream career choices; choices that were meant to be questioned by those very words.

It is only in the past one year through my struggles as an entrepreneur that I have discovered and grasped the essence of Hoffman’s argument. It has also helped Abhimanyu and me define the purpose of our business: what it means to Feel Mighty?